Together, the Gilliers designed pieces that have since become staples, the go-to items for the modern Parisian cool girl and those who sought to emulate that aesthetic. Bönström took creative control of the company in 2006, and under her leadership, Zadig & Voltaire grew and began to amass a cult following among women who were drawn toward designs that straddled the boundary between masculine and feminine comfortable relaxed wear that was refined and renowned.
She asked to join Gillier in growing his brand, she joined his team and eventually became his partner and wife. Five years after breaking ground on the first store, Cecilia Bönström-a Swedish model who had been working in Paris and Rome-became captivated by Gillier’s new fashion line.
Īccording to Gillier, Zadig & Voltaire was built on synthesizing the quaint and casual with the luxurious. The name of the company is derived from the Enlightenment era writer Voltaire and the protagonist of the novel Zadig ou la Destinée, Zadig. Unlike his forebears, who adhered to a more sober aesthetic, Gillier hoped to bring dynamism to fashion that was inspired by the rebellious styles of Patti Smith and Marianne Faithfull. he started breaking and cutting cashmere in ways you normally wouldn’t. His family owned one of the largest knit factories in France, which provided the perfect foundation for a young Gillier to experiment with luxury fabrics. The company’s owner, Thierry Gillier, is a Parisian native and is the great-grandson of Andre Gillier, one of the founders of the sportswear company Lacoste. Zadig and Voltaire is a French ready-to-wear clothing brand, which opened its first store in Paris in 1997.
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